To order the 1968 model Cougar, Just proceed to order the 1967 in your color choice. Once completed, hit your back button to return to this page. Fill out on the form below using the 67 item number from your initial order. Hit "submit order".
The only difference between the 67 and 68 is the side marker lamps as shown on the right.
As of today January 01 2011, the Mercury name disappears from dealerships. This marks the end of a once-heralded brand that was a step up from Ford, the everyday people's car. Today, few recall that Mercury once was beloved as a stylish and powerful ride. It had roles in movies ranging from "Rebel Without a Cause" (James Dean was behind the wheel of a customized 1949 Mercury) to "On His Majesty's Secret Service," in which James Bond's love interest drove a souped-up red 1969 Cougar XR-7 known as the Eliminator.Their fans aside, recent Mercurys weren't different enough from Ford to attract auto buyers in sufficient numbers, experts say.
"Mercury has been a redundant brand for Ford for at least the last five years, if not longer," said Jesse Toprak, vice president of industry trends and insight for the auto research website TrueCar.com. "For the most part, they were just cosmetically enhanced Fords."Mercury was designed to be an automobile "for the aspirational class," Toprak said, "for those who couldn't quite afford a Lincoln but wanted something more distinctive than a Ford. But that strategy didn't stick."
Through November, 84,802 Mercurys were sold, a 57 percent decline from the 195,949 sold just five years before, according to TrueCar.com figures. And 2010 Mercury sales represented less than 5 percent of Ford's total sales of 1.7 million, TrueCar.com said. Ford was candid about Mercury's declining appeal in June, when it said it would eliminate the line. "Mercury's customer profile, pricing and margins are almost identical to Ford," the company said in a statement. Like General Motors Pontiac Division and Chrysler Plymouth Division, we lost three great pioneers in Automotive History.