| MERCURY Fullsize Car Art |
ITEM 30 1967 MERCURY
MONTCLAIR
Candy apple red
MONTCLAIR
Candy apple red
ITEM 30-1 1967 MERCURY
MONTEREY
Candy apple red
MONTEREY
Candy apple red
ITEM 30-2 1967 MERCURY
PARKLANE
Candy apple red
PARKLANE
Candy apple red
SIZE 16 X 20, $70.00
SIZE 20 X 24, $90.00
ITEM 30-3 1967
MERCURY S-55
Candy apple red
MERCURY S-55
Candy apple red
ITEM 30-4 1967
MERCURY MARQUIS
Candy apple red
MERCURY MARQUIS
Candy apple red
SIZE 16 X 20, $70.00
SIZE 20 X 24, $90.00
SIZE 16 X 20, $70.00
SIZE 20 X 24, $90.00
SIZE 16 X 20, $70.00
SIZE 20 X 24, $90.00
SIZE 16 X 20, $70.00
SIZE 20 X 24, $90.00
|
COMING SOON
1957 MERCURY TURNPIKE CRUISE
1966 MERCURY SS-55 Only 2916 made
1968 MERCURY MARQUIS
1969 MERCURY MARAUDER
1970 MERCURY MARAUDER
 |
 | |  | |  | |  | |  | |  | |  | |  | |  |
As of today January 01 2011, the Mercury name disappears from dealerships.
This marks the end of a once-heralded brand that was a step up from Ford, the everyday people's car. Today, few recall that Mercury once was beloved as
a stylish and powerful ride. It had roles in movies ranging from "Rebel Without a Cause" (James Dean was behind the wheel of a customized 1949 Mercury)
to "On His Majesty's Secret Service," in which James Bond's love interest drove a souped-up red 1969 Cougar XR-7 known as the Eliminator.Their fans
aside, recent Mercurys weren't different enough from Ford to attract auto buyers in sufficient numbers, experts say.
"Mercury has been a redundant brand for Ford for at least the last five years, if not longer," said Jesse Toprak, vice president of industry trends and insight
for the auto research website TrueCar.com. "For the most part, they were just cosmetically enhanced Fords."Mercury was designed to be an automobile
"for the aspirational class," Toprak said, "for those who couldn't quite afford a Lincoln but wanted something more distinctive than a Ford. But that strategy
didn't stick."
Through November, 84,802 Mercurys were sold, a 57 percent decline from the 195,949 sold just five years before, according to TrueCar.com figures. And
2010 Mercury sales represented less than 5 percent of Ford's total sales of 1.7 million, TrueCar.com said. Ford was candid about Mercury's declining appeal
in June, when it said it would eliminate the line. "Mercury's customer profile, pricing and margins are almost identical to Ford," the company said in a
statement. Like General Motors Pontiac Division and Chrysler's Plymouth Division, we lost three great pioneers in Automotive History.
This marks the end of a once-heralded brand that was a step up from Ford, the everyday people's car. Today, few recall that Mercury once was beloved as
a stylish and powerful ride. It had roles in movies ranging from "Rebel Without a Cause" (James Dean was behind the wheel of a customized 1949 Mercury)
to "On His Majesty's Secret Service," in which James Bond's love interest drove a souped-up red 1969 Cougar XR-7 known as the Eliminator.Their fans
aside, recent Mercurys weren't different enough from Ford to attract auto buyers in sufficient numbers, experts say.
"Mercury has been a redundant brand for Ford for at least the last five years, if not longer," said Jesse Toprak, vice president of industry trends and insight
for the auto research website TrueCar.com. "For the most part, they were just cosmetically enhanced Fords."Mercury was designed to be an automobile
"for the aspirational class," Toprak said, "for those who couldn't quite afford a Lincoln but wanted something more distinctive than a Ford. But that strategy
didn't stick."
Through November, 84,802 Mercurys were sold, a 57 percent decline from the 195,949 sold just five years before, according to TrueCar.com figures. And
2010 Mercury sales represented less than 5 percent of Ford's total sales of 1.7 million, TrueCar.com said. Ford was candid about Mercury's declining appeal
in June, when it said it would eliminate the line. "Mercury's customer profile, pricing and margins are almost identical to Ford," the company said in a
statement. Like General Motors Pontiac Division and Chrysler's Plymouth Division, we lost three great pioneers in Automotive History.
| | | | | | | | | | | | | | | | |
